Embrace the future of retail with our AI solutions designed for brick-and-mortar stores, e-commerce platforms, and catalogues. Deliver exceptional customer experiences by managing inventory effectively, understanding consumer preferences, and offering seamless shopping experiences.

Case Study

Gentlemans Journal

The Gentleman's journal is an online lifestyle magazine, complete with deals and member exclusives, this is the place to go for anyone needing a dose of inspiration, with a custom shopify build.

Artificial Intelligence for Retail

Personalised Shopping

AI-powered algorithms analyse customer behavior, preferences, and purchase history to offer personalised product recommendations. This enhances the shopping experience, increases customer satisfaction, and boosts conversion rates. With AI, it's like having a personal shopper who knows exactly what you want!

Inventory Management

Streamline inventory management by predicting demand, preventing stockouts, and optimising storage space. It learns from historical data and market trends to create accurate forecasts, ensuring optimal stock levels. Enhance your e-commerce operations with intelligent inventory control.

Dynamic Pricing

AI can monitor market trends and customer demand to adjust pricing strategies in real time, maximising revenue and competitiveness.


How we turn your idea into your creation.

Define the project objectives and scope

Begin by identifying the specific challenges your PR firm faces and the goals you want to achieve through the AI project. Determine the key performance indicators (KPIs) that will be used to measure the success of the project. Establish a clear project scope, including a timeline, budget, and resource requirements.

Collect and preprocess data

Gather relevant data from various sources, such as media coverage, social media interactions, and brand mentions across different channels. Clean, preprocess, and consolidate the data to ensure its accuracy, completeness, and consistency. The quality of your data plays a crucial role in the effectiveness of your AI solution, so invest time in preparing it properly.

Develop, test, and deploy the AI solution

We design and develop the AI solution, leveraging machine learning algorithms and models tailored to address your PR firm's challenges and objectives. Train and fine-tune the models using the prepared data. Rigorously test the AI solution to ensure its performance meets the established KPIs, and iteratively refine it based on feedback and testing results. Once the AI solution meets the desired criteria, deploy it to your PR firm's environment and monitor its performance to ensure its effectiveness and alignment with your business goals.

Evaluate and refine the AI solution

After deployment, continuously evaluate the AI solution's performance by comparing its results against the pre-defined KPIs. Collect feedback from users, stakeholders, and clients to identify any areas for improvement. Use this feedback and performance data to further refine and optimise the AI solution, making adjustments as necessary to enhance its effectiveness and ensure it continues to meet your PR firm's objectives. Establish a regular review process to ensure ongoing alignment with your business goals and changing market conditions.

Mercury Labs

Cyber Essentials Certified

25 Eccleston Place
United Kingdom

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