Jan 30, 2023

Gentlemans Journal

Archie Norman

Archie Norman

The Gentleman's journal is an online lifestyle magazine, complete with deals and member exclusives, this is the place to go for anyone needing a dose of inspiration, with a custom shopify build.

The Gentleman’s Journal, a beacon of British style and culture since 2015, has always been at the forefront of men's lifestyle content. As they sought to elevate their digital presence and immerse their audience in their unique brand ethos, they turned to Mercury Labs. Our challenge? To craft a digital experience that seamlessly blended the sophistication of The Gentleman’s Journal with the latest in e-commerce innovation.


  • The Gentleman’s Journal wanted to enhance their brand immersion through digital innovation, providing an engaging online experience that reflected their unique position in men’s media.
  • They aimed to leverage digital tools to bring their brand ethos to life, ensuring visitors felt fully immersed in their stylish world.
  • The need for a digital platform that not only showcased products but also aligned with the brand's sophisticated sensibilities.
  • The challenge of incorporating AI-powered personalisation features that would offer a tailored browsing experience while maintaining the brand's editorial voice.
  • Our Approach:

  • Utilised data-driven design methodologies to craft a visually enticing Shopify site that reflected the brand's discerning aesthetic.
  • Incorporated AI-powered personalisation features, blending intelligent algorithms with human curation to replicate The Gentleman's Journal's editorial voice within the e-commerce platform.
  • Integrated best-in-class analytics tools within Shopify to provide insights on customer behaviour, purchasing patterns, and other key performance indicators.
  • Introduced advanced segmentation capabilities, predictive intelligence for inventory forecasting, and augmented reality functionality for an immersive product viewing experience.
  • Ensured close collaboration with stakeholders throughout development to guarantee the platform's alignment with the brand's identity and digital commerce goals.
  • Outcome:

  • The launch of the custom-built Shopify site led to a notable increase in sales and heightened customer engagement for The Gentleman’s Journal.
  • The AI-driven data analysis tools empowered the brand to make data-driven decisions, optimising marketing strategies and enhancing inventory management.
  • Successfully transformed The Gentleman’s Journal's online presence, setting the stage for sustainable growth and solidifying their position as a leader in the men's lifestyle space.
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    United Kingdom

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