Jan 30, 2023

Lucy Vail Floristry

Archie Norman

Archie Norman

We built a custom shopify template and data science models for this luxury floral design studio, which specialises in sustainable approaches to events, transforming any space into a botanical wonderland.

LVF, an award-winning British florist, has long been celebrated for its luxurious seasonal bouquets and impeccable attention to detail. As they sought to further elevate their customer experience and harness the power of digital innovation, they partnered with Mercury Labs. Our mission? To craft a bespoke e-commerce solution that would not only reflect LVF's ethos but also empower them with cutting-edge data capabilities.


  • The need for a unique e-commerce solution that would offer a distinct user experience while ensuring optimal site performance.
  • A requirement for an efficient data management system to handle vast amounts of customer data seamlessly.
  • The challenge of leveraging advanced data analysis to personalise and enhance the customer shopping experience.
  • The desire to provide personalised discount codes to customers based on data-driven insights.
  • Our Approach:

  • Designed a custom, fast Shopify template tailored to LVF's needs, ensuring a seamless and lightweight user experience.
  • Offered expert guidance on user experience, ensuring the platform was intuitive and user-friendly.
  • Set up a comprehensive e-commerce analytics infrastructure, granting LVF valuable insights into customer behaviour and preferences.
  • Leveraged machine learning engineering to craft data science models, allowing for the provision of personalised discount codes to customers.
  • Outcomes:

  • Successfully delivered a unique and personalised shopping experience, boosting customer satisfaction and loyalty for LVF.
  • LVF is now able to make better business decisions based on data, which helps them compete better in the market.
  • The custom Shopify-based e-commerce site, combined with the proprietary data pipeline and advanced data analysis, addressed all of LVF's challenges, setting them on a path of continued success and growth.
  • Through our collaboration, LVF was not only able to enhance their customer experience but also solidify their position as a leader in the luxury floristry market.
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    Mercury Labs

    Cyber Essentials Certified

    25 Eccleston Place
    SW1W 9NF
    United Kingdom

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