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Fathom Analytics: The Simple and Privacy-Focused Google Analytics Alternative

Archie Norman
Archie Norman
Discover how Fathom Analytics offers a privacy-focused alternative to traditional website analytics tools without compromising on functionality.

Website analytics have been a vital tool for website owners for many years. They help website owners understand how visitors find their website and how they behave once they are on it. However, for the longest time, website analytics software was seriously bad. It was hard to understand, time-consuming to use, and worse, it exploited visitor data for big tech to profit.

Fortunately, there is a Google Analytics alternative that doesn’t compromise visitor privacy for data. Fathom Analytics has revolutionised website analytics by making them easy to use and respectful of privacy laws like GDPR and more. With the increasing concerns over data privacy, the traditional website analytics tools like Google Analytics may not be the best fit for everyone; this is where Fathom Analytics comes in.

What are website analytics?

Website analytics is the process of looking at how visitors find your website and then behave once on it. There are numerous ways this is done, but most (like Fathom) use a small javascript file which sends data to website analytics software.

The reason website analytics are important is because they can help website owners make better-informed decisions about their website. By using simple website analytics, a business or website owner can see what content is doing well, what referrers are sending them the most traffic, and even look at how well specific events are working to make adjustments and generate more traffic to their websites.

So why Fathom?

At its core, Fathom Analytics has two primary goals - focus on privacy and provide a simple analytics tool for its users. Unlike Google Analytics, Fathom Analytics anonymises visitor data and is compliant with GDPR, CCPA, and PECR regulations. This makes it the best privacy-focused Google Analytics alternative available. And, as an added bonus, there's no need for GDPR/cookie banners on your website when using Fathom Analytics.

While traditional website analytics tools provide pages and pages of reports to sift through to get the data you need, Fathom Analytics provides a beautiful, single dashboard powered by scalable technology. The goal is to make it simple for users to get the data they need without requiring complicated training, certification, or hiring experts to better analyse the data. With Fathom Analytics, you can get the insights you need to make business decisions without the hassle of deciphering complicated metrics.

Fathom Analytics' commitment to privacy and simplicity has earned it a loyal following. It has become a favourite among website owners, bloggers, and small businesses that value data privacy and want a simple analytics tool that doesn't compromise on functionality. It's the perfect solution for those who want to make data-driven decisions without sacrificing their visitors' privacy.

What does Fathom offer?

One of the main benefits is that Fathom eliminates the need for cookie consent banners, which can be annoying and slow down website speed. Fathom also does not use cookies to collect data, ensuring that visitors' privacy is protected.

In addition to its privacy-focused approach, Fathom is fully compliant with several privacy laws, including GDPR, ePrivacy, PECR, and CCPA. The company has invested heavily in leading privacy lawyers and experts to ensure that its platform meets and exceeds these regulations.

Another advantage of Fathom is that it collects more data than Google Analytics by bypassing ad-blockers without invading privacy. This means that website owners can get a lot more information about their visitors and their behaviour.

Fathom also offers a user-friendly dashboard that provides real-time insights on popular pages, traffic sources, campaigns, and product sales. And, unlike some other analytics tools, Fathom's single line of code works with every CMS, application, and framework.

It’s also better for SEO and page speed than Google Analytics. Its script is smaller and loads faster, improving website speed without risking search ranking. Plus, using Fathom does not affect your website's ranking on Google's search engine.

So why not use Google analytics?

First and foremost, Google Analytics uses cookies to track visitors' activity on your website. While this may not be a problem for many people, it does mean that website owners need to display a cookie consent banner to comply with regulations such as GDPR. These banners can be annoying for visitors and can also slow down your website's loading times.

Another issue with Google Analytics is that it can be blocked by various browsers and plugins, resulting in lost data. This means that website owners may not be getting the full picture of their visitors' behavior and may be missing out on important insights.

In addition, Google Analytics is not always the best option when it comes to privacy. While Google has made efforts to improve its privacy policies in recent years, the fact remains that the company is still primarily focused on advertising. This means that using Google Analytics can put visitors' privacy at risk, particularly if you are collecting sensitive data on your website.

So, give Fathom a go?

As we can see, website analytics are crucial for any website owner looking to understand their visitors' behaviour and improve their website's performance. However, not all website analytics tools are created equal, and with increasing concerns over data privacy, it's essential to choose a privacy-focused alternative. Fathom Analytics offers a simple, privacy-focused analytics tool that is fully compliant with privacy laws and does not compromise on functionality. With Fathom, website owners can get the insights they need to make informed business decisions without sacrificing their visitors' privacy. So why not give it a try?

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