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Why is User Experience so important?

Archie Norman
Archie Norman
Let’s understand the importance of user experience in creating successful websites and applications - why is it so crucial?

User experience (UX) is crucial. Here we will go into more depth on why that is, and why UX is something you should absolutely prioritise!

You may be wondering, "Why is UX even a thing? Can't I just build something that works and call it a day?" Unfortunately, it's not quite that simple.

See, when you're building software, you're not just building something for yourself. You're building something for other people to use. And if those people can't figure out how to use your software, well... let's just say they're not going to be very happy.

That's where UX comes in. UX is all about making sure that people can use your software easily and effectively. It's about designing interfaces that are intuitive, straightforward, and enjoyable to use.

UX is incredibly important, as if your software is difficult to use, people are going to give up on it and go use something else. Nobody has time for frustrating, confusing software.

But beyond that, good UX can actually improve people's lives. It can make their work more efficient, leisure time more enjoyable, and daily tasks more manageable. And who doesn't want that?

So next time you're building software, don't just focus on making it work. Focus on making it work well for the people who are going to use it: your users (and your boss) will thank you.

And that's why UX is so important. Happy designing!