Privacy policyLast updated: 11 November 2026

Mercury Labs is the trading name of Mercury Digital Assets Limited, a company registered in England and Wales with company number 11357492, whose registered office is 192 Campden Hill Road, London W8 7TH. We work from 25 Eccleston Yards, London SW1W 9NF. We are the controller of the personal information described here. You can contact us at team@mercurylabs.io.

• What you send us. When you email us, we receive your name, email address and whatever you choose to tell us about your organisation and your enquiry.
• Visits to this website. We use Vercel Web Analytics to count page views, referring sites, country, device type and browser. It stores nothing on your device and does not identify you; we see only totals.
• Link attribution, only with your consent. If you accept cookies, Dub records which link, campaign or referring site brought you here, using one cookie (see below). If you reject cookies, this does not happen.
• Server logs. Our hosting provider keeps short-lived technical logs (such as IP address and request details) to run and secure the website.

This website uses at most two cookies:

• ml_consent (necessary, 180 days): remembers whether you accepted or rejected optional cookies, so we do not ask again on every page.
• dub_id (optional, 90 days, set by Dub only if you accept): records the link or referral that brought you here, so we can tell which channels are useful.

You can change your choice at any time from Cookie settings in the footer of every page. Withdrawing consent deletes the attribution cookie.

• To reply to your enquiry and, if we work together, to provide our services (our legitimate interests, or steps towards a contract).
• To understand how the website is used in aggregate and improve it (our legitimate interests).
• To measure which links and referrals bring visitors (your consent, through the cookie choice).
• To meet our legal and accounting obligations.

We use a small number of providers who process information on our behalf:

• Vercel, which hosts this website and provides its web analytics.
• Dub, for link attribution, only if you accept cookies.
• Google Workspace, for email.

Some of these providers process data outside the UK. Where they do, we rely on appropriate safeguards, such as the UK International Data Transfer Agreement or the UK Extension to the EU-US Data Privacy Framework. We do not sell personal information.

We keep enquiries for as long as we need them to reply and, if we work together, for the length of the relationship and up to six years afterwards for our records. Analytics are kept as totals. Attribution data expires with its cookie unless it is linked to an enquiry you send us.

Under UK data protection law you can ask for a copy of your personal information, ask us to correct or delete it, object to or restrict how we use it, and withdraw consent at any time. Email team@mercurylabs.io. If you are unhappy with how we have handled your information, you can complain to the Information Commissioner's Office at ico.org.uk.

We use appropriate technical and organisational measures to protect personal information. Mercury Digital Assets Limited holds Cyber Essentials and Cyber Essentials Plus certification across the whole organisation.

We will update this page when our practices change, and change the date at the top.