Forestreet

Forestreet offers unparalleled market insights, enabling companies with the knowledge they need to stay ahead of the competition, build their M&A target list and make informed technology decisions. With its unrivalled library of data on companies, market segments and industry trends, Forestreet provides the intelligence businesses need to make the right decisions. By leveraging the power of its data, Forestreet helps companies make smarter decisions, faster. Its comprehensive and up-to-date market intelligence provides a strong foundation for strategic decisions, helping companies make the right moves and stay ahead of the competition.

Mercury Labs built a bespoke algorithm for an institutional publishing company. Our objective was to help increase sales by providing clients with personalised recommendations for products that are likely to be of interest to them, using an Association Rules Algorithm. This algorithm is based on the idea that if two or more items are frequently purchased together, or have some other association between them, then suggesting them together may lead to an increase in sales. We crafted an intricate system of rules that analysed customer purchase history and product characteristics to provide tailored product recommendations.

The successful model generated a 13% increase in Sales.